Results at a glance
In this case study, you'll discover how Dhruva Bansal, CEO and co-founder of FlowGen Labs, used Stable to:
- get a business address for their startup that moves with them.
- Save 30+ hours of admin time.
- establish secure, scalable mail operations.
FlowGen Labs is building the zero-touch enterprise by transforming the ERP from a system of record into an autonomous execution layer. Grounded in each customer’s ontology, live operational data, and operating procedures, this layer enables complex finance, supply chain, logistics, and manufacturing workflows to run at machine speed. FlowGen Labs has been deployed at Fortune 500 companies across CPG, distribution, high tech, and oil and gas.
Dhruva Bansal, CEO and co-founder, came to FlowGen Labs by way of Google DeepMind and Stanford. His co-founder, Hemang Rajvanshy, led Llama 3 and 4 at Meta AI before joining the venture. They had the credentials, the vision, and the drive to build something transformative.
What they didn't have was a permanent business address.
Establishing a headquarters while on the move
Soon after Bansal and Rajvanshy founded FlowGen Labs, they were faced with a problem that’s all too common for founders: they needed a permanent business address as part of their incorporation filings. Without a better option, they used Bansal’s apartment address. But when Bansal moved to a new apartment, their business address had to move, too, resulting in hours of change of address paperwork. Setting aside this short-term disruption, Bansal knew they had a long-term issue on their hands: based in San Francisco, he knew he’d be moving again. Rajvanshy, based in New York, planned to eventually relocate out west. And what would they do when the team grew? "We thought, maybe we should just get an office and use that address," Bansal recalled. "But if we got a small office and our team expands, we’d have to move again. So we really couldn’t use an office address as our permanent address either."
There had to be a simple solution to this problem, one that would free Bansal and Rajvanshy to focus on growing their business. A quick search led Bansal to Stable. "Stable looked like it worked," he said. "And that's all I needed."
A permanent address for a company in motion
Stable offered Bansal and Rajvanshy exactly what they needed: a real street address — not a P.O. Box — that FlowGen Labs could use for incorporation filings, taxes, banking, and more.
In the year since signing up for Stable, the decision has benefited FlowGen Labs many times over. Bansal has moved apartments twice and the company has changed offices three times, including a recent move into a brand new space to accommodate their growth. Not once did any of those moves require an address update. "We didn't have to deal with any address changes," Bansal said. "It’s off our plate."
By his own estimate, that first address change — migrating away from his original apartment address after incorporating — took at least ten hours on its own. Multiply that across multiple subsequent moves, and the number climbs fast. "We have saved at least 30 hours," he said. For a startup team building enterprise AI for enterprise businesses, that’s thirty more hours for customers, not to change-of-address forms.
Today, all ten FlowGen Labs employees — in-office and remote alike — use their Stable address as the official HQ. And because the address is theirs to keep, it can stay that way even after their next phase of growth requires another move.
The benefits FlowGenLabs didn't see coming
Bansal and Rajvanshy signed up for Stable to solve their address problem. But as the company took root, they discovered their investment got them a lot more than just that. Stable receives, scans, and uploads all of the physical mail that comes to FlowGen’s Stable address to the Stable platform. “It’s so nice not to have a stack of letters on my desk to deal with.” Bansal says he rarely checks his residential mailbox, but when a Stable email notification lands in his inbox, he opens it. "I actually know what's coming in without having to make an effort," he said. "I can stay up to date on physical mail the same way I stay up to date on email."
Bansal appreciates the security of Stable’s virtual mailroom as well. FlowGen Labs regularly gets sensitive tax documents, IRS filings, and other important documents in the mail. Stable, which is SOC-2 and HIPAA compliant, securely shreds all physical copies of the mail after thirty days. “Making sure those important documents are getting destroyed so they don’t end up in the wrong hands is one of those things I wasn’t necessarily thinking about when I signed up but realize now how important it is.
Digital copies, however, are available forever, accessible whenever Bansal needs them. In fact, there are several that he’s chosen never to download. "I never have to worry about losing these letters," he said. "If I need it, I'll just go to Stable."
Stable: “I don’t know why you would go anywhere else.”
Bansal’s core belief as a founder and CEO is that he should be spending as much of his professional energy as possible answering one question: “Am I creating genuine value?”
In the rush to bring AI-powered products to market, Bansal believes, companies are often generating solutions that look valuable, but actually aren’t. He encourages every enterprise looking to activate AI in their organization to ask themselves, “does this create value or does it just look like it does?” It's a question he asks of every enterprise AI deployment FlowGen Labs pursues. They have to — FlowGenLabs built their pricing model around the answer, charging customers only when they realize measurable outcomes.
For Bansal, Stable passes the value creation test. "It just works. I don't know why you would go anywhere else."
His advice for fellow founders?
"For founders who want to grow fast, having a service like Stable should be thought of as table stakes. Without it, you’re going to be doing a lot of back-office work that you don't want to be spending time on. I'm so happy I spent that time with customers instead of changing my address three times."
Join thousands of founders who trust Stable for their startup business address, and everything that comes with it. Get started here.
