What’s inside
In this case study, you’ll discover how Neil Gandhi, founder of Send, used Stable with multiple startups to:
- establish a permanent business address for incorporation.
- manage critical tax and employment mail.
- operate remotely with confidence.
Send is a tech start up that supports sales reps, founders, and marketers with a digital version of themselves they can embed in the proposals, presentations, and other documents they send to prospects. The chat can be trained on the seller’s organization as well as everything the seller knows, so that follow-up questions can be answered quickly. No more waiting for the next call to clarify details. No more buyers getting stuck on simple questions. Just instant, accurate responses that keep deals moving forward.
“Send creates a digital ‘You’ that lets the seller exist inside any document they send to a prospect,” said Neil Gandhi, Send’s founder. “It also creates visibility into who’s viewing these documents and who they are being forwarded to.”
Gandhi is a serial entrepreneur, having started and sold multiple businesses over the last eight years. He values moving fast, gathering insights, and pivoting when those insights point him in a new direction. In fact, Send was born out of such a pivot.
A permanent address for an entrepreneur on the move
Paage, which Gandhi founded two years prior to Send, makes it simple to package all your client-facing content into one trackable, sharable link. Gandhi used Stripe Atlas to incorporate the business. Part of the incorporation process is establishing a permanent business address at which the business can receive its mail. For this, Stripe Atlas pointed Gandhi to Stable.
Stable not only gave Gandhi a permanent business address, it also collected the mail that came to that address and uploaded it to the Stable platform, where Gandhi could view and manage it from anywhere. “A friend and fellow founder also mentioned Stable, so I gave it a shot,” Gandhi said. “And I never had to give it a second thought. Stable made it simple.”
Securing a business address wasn’t always so simple for Gandhi. Now settled in Texas, he moved nine times in six years. When faced with the permanent address question for any businesses he was incorporating during that period, Gandhi knew using whatever apartment he was in at the time was silly. “So I used my parents’ address,” he said with a smile.
“Of course, that wasn’t ideal either. It impacted their privacy, it was a pain to switch, and I worried about all the business mail that was going there. Were they checking the mail every day? Would they notice if something important was delivered?”
Eventually, Gandhi tried to solve this problem with some Stable alternatives. He found even the initial setup cumbersome. “It was quite a lot of work. You have to verify a lot of information about yourself and your business.”
For someone who likes to move fast, this was particularly frustrating. It’s also why Gandhi found Stable so appealing.
“With Stable, it was a great experience from the start,” he said. “We were off to the races.”
Making operations simple for a new generation of founders
Gandhi chose Stable’s Austin, TX address for Paage. “I’ve moved around Texas four times since then, and it was so helpful to know that I have a dedicated business address no matter where I go.”
Gandhi, who is twenty nine, connects this benefit to a generational shift he’s observing. “People my age don’t own homes. They’re moving all over the place. But articles of incorporation don’t reflect that — you have to establish one location. So, having a home base that you know will be there if you decide to pick up and move tomorrow is huge for people of my generation.”
The benefits Gandhi enjoyed with Stable extended to the mail. “Onboarding and offboarding people is tricky for startups, especially when they are in different states,” Gandhi explains. “There's all these different tax and payroll forms you have to stay on top of or else you can find yourself in a lot of trouble. Having all of that mail available in the Stable platform was super helpful. I’m very grateful to Stable for that.”
Gandhi loves Stable’s intuitive, reliable user interface and the ease with which he can take action on a piece of mail. But he singles out another feature as one that’s particularly valuable to him: email notifications. “It's a small thing, but it's probably been the most consequential one for me,” Gandhi said. “Stable email notifications are super reliable. And it's actually tricky to do well. It's so easy for emails to land in the promotions or spam tabs and get overlooked.”
Then came Gandhi’s pivot.
While pleased with Paage’s progress, the combination of a few key learnings and the rapid improvement in AI technology signaled to Gandhi there was a much bigger opportunity to impact sales organizations in front of him. For Gandhi, that meant a new product to build and a new company to incorporate. One thing that didn’t change was Stable.
“I'm a big fan of this product. Ten out of ten,” Gandhi said. “It's one of those things where I get the bill and I don’t mind it at all. In fact, I'll keep using it for all future ventures.”
Stable: “The default way of receiving mail for businesses”
As an entrepreneur, Gandhi has a lot of views on what makes a business successful. Stable checks those boxes. “I think businesses like Stable are the best kind of businesses,” Gandhi says. “It's so tempting to try to be some hot startup that raises fifty million dollars and makes it all about themselves. The companies I trust are the ones who are quietly chipping away at the hard stuff. Companies like Stable are the ones that endure because they become the default means by which customers do things.”
Gandhi says startups need a default set of tools that they can rely on so that they can focus on growing their business. “For me, Stable is definitely one of those tools. It just works. And they don’t try to pull any shenanigans with my bill or with the features I have access to. I never have to think about it, I can just concentrate on my business.”
Gandhi has recommended Stable to tech and non-tech startups alike, calling it a no-brainer.
“The way I describe it is very simple: Stable should be the default way of receiving mail if you're starting a business.”
“So,” he said to the author. “Congratulations on being part of such a remarkable company.”
Join the thousands of entrepreneurs who trust Stable to handle their business mail. Get started here.
